Installation view of 《Iconclash: Contemporary Outfits》 ©Ilmin Museum of Art

Ilmin Museum of Art presents a special exhibition 《Iconclash: Contemporary Outfits》 through July 20. This exhibition focuses on fashion which is the most sensitive medium when it comes to documenting the contemporary era.

Much like the changes that art has encountered amid currents in contemporary visual culture, the fashion of today has become a complex environment surrounding a more diverse array of subcultures than ever before. Cities serve as bases for participants who produce, consume, and redefine the complex fashion entity.

Installation view of 《Iconclash: Contemporary Outfits》 ©Ilmin Museum of Art

《Iconclash: Contemporary Outfits》 is an exhibition that presents the work of three studios―JiyongKim, POST ARCHIVE FACTION, and HYEIN SEO―that are each sharing Seoul’s contemporary fashion in their unique ways.

JiyongKim (f. 2021) boasts a collection where each edition carries its time frame, based on sun-bleaching techniques in which fabric is exposed to natural conditions such as sun, wind, and rain. JiyongKim’s outfits can be described as diligent translations of the organic relationship between nature and time as something that cannot be achieved through the factory model of mass production.

POST ARCHIVE FACTION (PAF, f. 2018) is engaged in a process of assembling and reconfiguring various factors that turn the wheels of the city’s material culture. The designs of PAF are reminiscent of software that is constantly updating unseen information, with outfits that vary like an archive incorporating natural changes. As it breaks down typical ideas about clothing as a finished product, PAF gives form to something that has not yet been realized―the unnamable fashion of the future.

HYEIN SEO (f. 2015) draws its far-reaching inspiration from images out of fiction and cinema and from anonymous narrative fragments discovered in the city. HYEIN SEO’s clothing is media that transports abstract or undefined images and stories onto the wearer’s body, with fashion functioning like an allegory closely woven into day-to-day life.

Installation view of 《Iconclash: Contemporary Outfits》 ©Ilmin Museum of Art

《Iconclash: Contemporary Outfits》 aims to facilitate the cultural landscape shared by these two realms as a medium for representing a contemporary era that cannot be examined through fashion alone or represented through art alone.

As it creates subtle friction with the prevailing notions of an art exhibition, this exhibition sheds light on the forefront of the senses that has taken shape as fashion holds its own within the art museum. In the process, it weaves together the Ilmin Museum of Art’s research into contemporary visual culture while meticulously documenting the contours of an uncertain era.

Participating Artists:  JiyongKim, POST ARCHIVE FACTION (PAF), HYEIN SEO