Installation view of 《NOWON》 ©ThisWeekendRoom

ThisWeekendRoom presents a solo exhibition 《NOWON》 by artist Hansaem Kim, on view through September 6.

“NOWON,” a title that carries a dual meaning—referring both to the real district of Nowon in Seoul and the English phrase “No One Wins”—symbolically evokes the artist’s childhood memories while also alluding to a state in which no one emerges as a true “winner” in the endlessly repeating cycle of gameplay.

The artist’s recent work continues as a unique formal experiment in establishing game-based narratives within the realm of art, offering insight into a new kind of materialist painting in the digital age. This exhibition presents “NOWON,” a retro platformer game that shares its title with the show, along with a series of sculptural objects derived from it.

Installation view of 《NOWON》 ©ThisWeekendRoom

Hansaem Kim’s sculptural objects are digitally designed but then reshaped by hand, undergoing a process of erosion and weathering that reveals traces of time the artist seeks to record. These works function as both structural frames reinforcing the fragile digital images he produces and as acts of remembering time past—persuading and consoling himself through making.

Meanwhile, the games and interactive video works featuring these characters invite viewers not to remain passive observers but to actively engage with the narrative through play. This approach serves as a media strategy that encourages sensory experience and meaning-making through physical interaction, while also reflecting the artist’s intent to archaeologically revisit the emotional structure and cultural memory of the digital generation.

Installation view of 《NOWON》 ©ThisWeekendRoom

The exhibition foregrounds the artist’s practical attempts to reconfigure the aesthetic and ontological resources embedded in subculture within the context of contemporary art. Embracing both the commercial appeal and emotional resonance of popular content, while simultaneously distilling it into a visual language, the works aim to evoke futures of the past—those unrealized yet still influential visions that continue to shape the present despite never having fully come into being.