On June 30, Hyundai Department Store Group announced that it has signed a three-year sponsorship agreement with The Metropolitan Museum of Art in New York, one of the world’s most prestigious art institutions. This marks the first time a Korean retail company has entered into a long-term sponsorship with the Met.
 
Through this partnership, Hyundai Department Store will support the Met’s initiatives to promote Korean art. The company expects the collaboration to contribute not only to an academic reevaluation of Korean art but also to raising the global profile of K-Art within the international art scene.

Special benefits will also be offered to Hyundai Department Store customers visiting the Met. Members of the Hyundai Department Store mobile app, along with one guest, will receive free admission to the museum. In addition, they will have access to customized docent tours and a private lounge by reservation, as well as discounts at the museum’s gift shop.
 
A representative from Hyundai Department Store stated, “This agreement is the result of a shared philosophy between Hyundai, which aims to enrich customers’ lives through cultural experiences, and the Met, which shares humanity’s heritage through art. We will continue to expand cultural experiences in everyday life through collaborations with world-class cultural and artistic institutions.”

References

• 현대백화점그룹 보도자료 (Hyundai Department Store Group Press Release)